Gang For Good

Project Overview
Over 10,000 women in the UK are in gangs, specifically those aged 10-24. If you get recruited or pressured into a gang, it's hard and life threatening to get out. Nike introduces GANG for Good, a good gang and community of loving, supportive and encouraging women that run away from bad gangs and run for a better future, so they could eventually run London.

Copywriter: Refaat Rico, Hatem el Akad
Art director : Ted Pedro, Lee I
2020 Clio Sports - Bronze- Product/Service
2020 - Vega Digital Awards - Canopus Winner ( platinum)
Muse Creative Awards - Platinum - Advertising
Creative Conscience - Highly Commended - Advertising
featured on Ads of the world - we love ad
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