Homes for the Homeless

Activation
Project Overview
People are not aware of Hostile Architecture: a form of overlooked and deliberate violence against the homeless population ,which creates animosity between the homeless, the youth and the authorities. So +Peace partnered up with Ikea to highlight Hostile Architecture to the public and to force the authorities to take them off the streets. Because if we want to bring peace to our cities, we will need to meet people’s basic needs: living.

Copywriter: Refaat Rico, Hatem el Akad
Art director : Ted Pedro, Lee I
Awards
2020 - Young ones - merit
2020 - Applied Arts - Advertising - Single
2020 - Communication Arts - Advertising
More Work
Activation
Nike
Gang For Good
Radio
Google & HMCT
Dance Against The Ban
APP
Panic Aid
Comfort when needed most

Want to get in touch?
Drop me a line!
refaatrico@gmail.com